What is Peek Testing?
Feel free to check them out here: http://peek.usertesting.com/
Peek Testing is a service that someone give you feedback on your website, they are supposed to be like real regular users that could land on your site. They are not necessarily UX design critics which can be helpful to finding design issues that the "average user" could get tripped up on.
Initially I was not sure how to feel about the user’s reaction to Fantasy Bro Sports.
He liked that it was clean and all and it was obvious that it was about a Fantasy Football App and that's when things went down hill.
He didn't check out all of the above links additional content and when he did he read two sentences and stopped.
Initially I was angry with the user, but could it have been my user interface?
So after checking out many other blogs and sales websites and comparing it to my own I could tell there was plenty of work to be done.
What is this website for?
How was the user supposed to know that this is for a fantasy football app? Besides a lonesome picture of a iPhone mock up with a football field on the screen, the purpose is not obvious.
Secondly there was no call to action.
There was no "subscribe to our blog", "Available in the App Store now". With no call to action and the mailing list buried in it's own page, no information about how the app works, and where and when would it be available.
My about the app section was bare, and my about me section was and still sort of is a wall of text. Nothing stands out, almost as interesting as page 719 of Webster's Dictionary.
I left myself with a much larger to do list than I expected considering that I ran the Peek Testing as a way to gauge how great my website layout was and the validation of a great job.
Maybe the key is to never feel like you are finished.
Thanks for reading!
Michael